Black Friday at Emmers Equestrian starts long before the deals go live. Behind every campaign is a little planning, plenty of equestrian inspiration and, of course, a wishlist that keeps getting longer.
This year, we're taking you behind the scenes of our Black Friday shoot and sharing a few of the pieces we'd happily make room for in our own tackrooms. From everyday riding essentials to those special items you've been eyeing for months, here's some inspiration for your Black Friday wishlist.
Behind the scenes: A little preview of Black Friday at Emmers
Before Black Friday arrives, there's a lot to prepare. Our campaign shoot is one part of bringing everything together, and it's the perfect opportunity to put some of our favourite equestrian pieces in the spotlight.
From the first preparations in the stables to capturing the perfect shots, we spent the day surrounded by horses, beautiful outfits and plenty of creative energy. Between outfit changes, camera adjustments and a few unexpected horse moments, our team worked together to bring this year's Black Friday campaign to life.
Here's a little glimpse of what went on behind the camera. The final results? You'll see them very soon!
What's on our equestrian Black Friday wishlist?
Need some inspiration before the Black Friday deals arrive? These are the kinds of pieces we'd be keeping an eye on.
1. A riding wardrobe refresh
There's always that one piece of riding clothing you reach for again and again. So why not use your wishlist to find your next favourite?
A pair of riding breeches from Cavalleria Toscana or Equiline, a stylish training layer from Kingsland or a new pair of Emmers Riding Breeches could be just what your wardrobe needs.
For something extra special, take a look at the collections from Trolle Company. They're ideal for riders who appreciate a combination of performance and distinctive style.
Our tip: Start with the pieces you wear most often. A comfortable, well-fitting essential is usually a better investment than something that only looks good in your wardrobe.
2. A tackroom upgrade for your horse
Let's be honest: most riders find it easier to shop for their horse than for themselves.
A Kentucky Horsewear saddle pad, a beautiful Dy'on bridle or something from the Emmers Leather Collection can make a lovely addition to your tackroom.
And don't overlook the smaller essentials. The Emmers grooming collection, including products such as Hoof Grease and Detangler Gel , is worth adding to your list if your grooming kit could use a refresh.
Our tip: Choose equipment that suits your horse's needs and fits correctly. A beautiful bridle is even better when your horse is comfortable wearing it.
3. The practical essentials you'll actually use
Not everything on your wishlist has to be a luxury purchase.
Think of a reliable pair of winter riding gloves, products to care for your leather boots or an extra saddle pad for everyday training.
The Emmers Glycerine Leather Soap and Leather Balm are useful additions to a regular tack-cleaning routine, especially during the muddy autumn and winter months.
These might not be the most exciting things on your wishlist, but they're often the ones you'll appreciate the most.
4. That one special item you've been waiting for
Every rider has one. The riding boots you've tried on more than once. The helmet you've been considering. Or that beautiful piece of equipment you keep coming back to.
Perhaps it's a pair of DeNiro riding boots, a Samshield helmet or a special bridle from Dy'on.
Black Friday is a good moment to revisit those wishes, but don't let a promotion rush an important decision. For riding boots, helmets and saddles, proper fit should always come first.
At Emmers, our team can help with professional boot fitting, helmet fitting and saddle fitting, so you can choose equipment that works for you and your horse.
Make your Black Friday wishlist work for you
Before the Black Friday excitement begins, take a quick look through your riding wardrobe, grooming box and tackroom.
What needs replacing? What would make your daily routine easier? And what's the one thing you've wanted for ages?
Keep your wishlist focused on those answers. You'll be ready to spot the Black Friday deals that genuinely make sense for you, rather than buying something simply because it's on offer.
Get on the list: Black Friday VIP Treatment
Want to be among the first to shop our Black Friday deals? Our Black Friday VIP list is now open!
Sign up for free and get exclusive early access to our Black Friday offers before everyone else. Your VIP access will land straight in your inbox, so you can shop your favourite equestrian brands before the rush.
While you wait, start building your wishlist and get ready to discover something special for you and your horse.
Don't miss out. Get on the list and enjoy the VIP treatment here.
FAQ: Black Friday at Emmers Equestrian
When is Black Friday 2026?
Black Friday falls on Friday, November 27, 2026.
What should I add to my equestrian Black Friday wishlist?
Start with items you regularly use or need to replace, such as riding breeches, saddle pads, grooming products and leather care essentials. Then add one or two special pieces you've been considering.
Will all the products mentioned be included in the Black Friday deals?
Not necessarily. These are wishlist ideas from the Emmers assortment, not a confirmed list of Black Friday promotions. Follow our website and social channels for the latest offers.
