DISCOVER ALOGA
At the heart of Aloga is the Allen family, combining generations of equestrian expertise and passion for the sport to create premium horse gear designed for performance, durability and everyday comfort.
Developed alongside professional equestrians and expert designers, Aloga products are tested to meet the demands of modern equestrian sport at every level.
Aloga Products
ABOUT ALOGA
DESIGNED BY PROFESSIONALS, MADE FOR EVERYONE
Bertram Allen
International showjumper Bertram Allen brings world-class expertise and experience to Aloga. From Olympic Games participation to international 5* Grand Prix victories, his knowledge of elite equestrian sport helps shape products built for performance and daily stable life.
Harry Allen
As one of the rising talents in international showjumping, Harry Allen plays an active role in product testing and development. His fresh perspective ensures Aloga products meet the expectations of modern riders and horses.
Grace Allen
With a lifelong passion for horses and experience within the equestrian industry, Grace contributes to Aloga’s focus on comfort, functionality and everyday practicality.
April Allen
Drawing on years of experience with both young horses and Grand Prix horses, April helps ensure every product combines durability, flexibility and comfort while meeting the highest standards of quality.
Open door days
Join us for the Discount Sticker Days from 27 until 31 May in all 4 stores and enjoy exclusive in-store deals with savings of up to 20%. All stores will also be exceptionally open on Sunday during the event days.
Subscribed to the Aloga Equestrian event? Enjoy exclusive early access during the Special Opening Event on 26 May, reserved for registered guests only.